Panasonic “Good Energy” Campaign
With a series of informative videos, the world’s largest battery manufacturer explains why reliable batteries make such a huge difference to our daily lives.
People rarely think about batteries. And when they do, it’s to expect they will reliably deliver power and last as long as possible. Panasonic, the leading manufacturer of industrial batteries, is now shining the spotlight on batteries with a dedicated information campaign titled “Good Energy”. The campaign focuses on applications in which reliable battery deployment is particularly helpful, eco-friendly or even lifesaving.
GPS buoys: Reliable protection against shark attacks
The latest video from our “Good Energy” campaign shows another life-saving application for our batteries: They are used for the reliable power supply of GPS buoys to track sharks off the coast of Australia.
The buoys are manufactured by Marine Instruments. The three-minute video, created in cooperation with the innovative company, was shot in Australia and Spain. It shows the importance of using high-quality batteries to ensure trouble-free operation of the GPS buoys in order to provide reliable protection against shark attacks. Panasonic batteries fulfil the stringent requirements of this application for dependability and long-term use – and therefore allow both tourists and natives to feel safe on the beaches of New South Wales.
Smoke Detectors: A life-saving technology
The first clip of the campaign was a feature on smoke detectors. The approximately six-minute video shows the use of smoke alarms in a caravan.
The video was created with the German smoke-alarm manufacturer Pyrexx and a volunteer fire brigade, with filming at the Pyrexx production facility in Berlin as well as at a caravan fire. In the film, experts from the fire brigade and manufacturer give tips on how to minimize fire risks, how to maintain smoke alarms and use them properly.
“We want this campaign to raise awareness of how important reliable batteries are in almost every aspect of our lives,” says Alexander Berghoff and Carolin Böhme, Marketing Services Managers at Panasonic.